his shop in a red brick house in the east end of London

" 1992" New York Times wrote : "his shop in a red brick house in the east end of London, almost no one would expect to find there the designer and female shoemaker. But the Jimmy Choo shoe design and technology has been the favorite of Princess diana. His small temporary exhibition halls are placed in the dazzling evening shoes and attractive high boots."

For private senior footwear customization, Jimmy Choo business is quite good, Zhou Yangjie also opened a branch in the United States of america. However, Jimmy Choo grow into an international top brands, but in the Tamara Mellon ( Tamara Mellon ) joining later.

When in the UK version of Vogue do accessories editor Mellon met Zhou Yangjie, she was thinking of how to span luxury footwear designers and market gap. Mellon feel at the beginning of 90 time is rarely find everything fresh and new shoes, fashion accessories design in downhill. But when people wear trend of leisure, many people wear jeans. In this environment, women need shoes and luggage through the embodiment of their social status.

In 1996, the Mellon persuaded the father to Tom Yale wear ( Tom Yeardye ) -- vs company founder -- investment of 150000 pounds, in partnership with Zhou Yangjie established finished footwear company Jimmy Choo Ltd, and Motcomb in London Street opened the first boutique store. In 1998, Jimmy Choo opened in New York 's first boutique store, the next year in Losangeles and opened a, thunder soon cover the competitors.

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